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"Sharing nostalgia"
creative proposal for LiGA's 100-year campaign
(in collaboration with new-hire team at Publicis)
in-store packaging design
PR sample packaging design
encouraged sharing by engaging consumers with customizable notes
commercial concept & script visualizer
AI-generated slideshow
Floor has just moved into a new home, starting her independent life.
She looks for a healthy snack, browsing the competition.
She chooses LiGA,
sparking a childhood flashback with her mom on her 1st day of school,
now mirrored by her 1st day in the new house.
Instagram story graphic designs
for the feminine hygiene brand
weekly intimate health fact
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product promotion
Emojis & sentiment: A strategy for building credibility Conducted individual research and presented the findings to Boomerang's Community Management team
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AXE social media content + copy proposals
created mock-ups reflecting AXE's cheeky and absurd TOV
(adapted publicly available content for illustrative purposes)
TikTok trends
caption:
Il controlorino came for us (we're so cooked)
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Aight bet 🏃♂️➡️🏃♂️➡️🏃♂️➡️
caption:
Major W, trust 💯
Twitter (X)
memes
caption:
Tough choice, drop it in the comments
caption:
Not us out here simping 🤫
hot topics
caption:
Gotta make sure we're smelling extra good in that front row
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Only acceptable routine for gamers 😌
Event management + organization
NGO's first open-door event to recruit young volunteers
& company-wide social gathering
my "can pong" concept
Spanish theme
post on algorithmic ad personalization with advice for brands, written and designed for BoomerangFT
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